The Economics of the Natural Hair Movement: The Rise of Loc/Dreadlocks Entrepreneur

The Economics of the Natural Hair Movement: The Rise of Loc/Dreadlocks Entrepreneur

Every few years, a cultural shift occurs that not only alters societal norms, but also drastically changes the economic landscape. One such shift is currently unfolding in the world of hair care. The natural hair movement, a celebration of natural, unprocessed hair textures, has seen a surge in popularity over the last decade, especially within the Black community. This burgeoning interest has catalyzed an economic shift, leading to a significant rise in loc/dreadlocks entrepreneurs. This blog will delve into the economics of this movement and explore the fascinating world of these enterprising individuals.

The Roots of the Natural Hair Movement

The natural hair movement originated as a sociopolitical statement against the Eurocentric beauty standards imposed upon Black communities. It advocated for acceptance and celebration of natural hair textures, primarily those of African descent. Over time, this sentiment transitioned into a mainstream trend, and today, it's a full-blown economic sector. According to Mintel, the black haircare market was worth an estimated $2.5 billion in 2018, and with the rise of the natural hair movement, this figure is only expected to increase.

The Rise of Loc/Dreadlocks Entrepreneurs

Amid this growing trend, there's been a substantial increase in the number of loc/dreadlocks entrepreneurs who cater to the unique needs of those sporting these hair styles. While conventional beauty supply stores and salons may have been slow to cater to this market, these entrepreneurs are filling the void by providing products and services designed specifically for the maintenance and styling of locs and dreadlocks.

These businesses range from small, home-based operations selling handcrafted products online, to salons specializing in natural hair care, to large-scale manufacturing companies producing specialized hair care products on a grand scale. For example, businesses like The PuffCuff and Shea Moisture have grown significantly due to this demand.

The Impact on the Economy

The rise of loc/dreadlocks entrepreneurs is not only a cultural phenomenon but also an economic one. It has stimulated job creation and spurred the development of new products and services. These entrepreneurs are generating income and contributing to the overall growth of the economy. In fact, according to a study by the Economic Commission for Africa, Small and Medium Enterprises (SMEs) in Africa's haircare industry have created millions of jobs and generated substantial revenue.

Moreover, these entrepreneurs are opening the door for more minority-led businesses, particularly those led by Black women. According to a 2019 report by American Express, the number of businesses owned by African American women grew 164% from 2007 to 2019. Much of this growth has been in the beauty and personal care sectors, fueled by the natural hair movement.

The Future of the Natural Hair Economy

The future of the natural hair economy looks incredibly promising. As the natural hair movement continues to flourish, there is room for even more entrepreneurial ventures. With an increasing demand for authentic, natural hair care products and services, new loc/dreadlocks entrepreneurs have the potential to further transform the industry and make an even more significant economic impact.

Furthermore, the natural hair movement has a global reach, providing ample opportunities for growth and expansion beyond local markets. African haircare brands, for instance, have gained international recognition and are steadily making inroads into markets in Europe, the United States, and beyond.


In conclusion, the natural hair movement has not only revolutionized societal beauty standards, but it's also reshaped the economics of the haircare industry. The rise of loc/dreadlocks entrepreneurs has resulted in a thriving, lucrative sector within the economy. This growth not only signifies a cultural shift but is also a testament to the innovative spirit of these entrepreneurs and the market's ability to adapt to changing consumer needs and desires. Indeed, this is a powerful example of how cultural pride can drive economic change, creating a beautiful synergy between individual expression and economic growth.


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